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You are here: Home » Blog » Uncategorized » Two Most Important Actions Non-Profits Should Take Post #GivingTuesday

Two Most Important Actions Non-Profits Should Take Post #GivingTuesday

December 1, 2017
December 1, 2017

Now that #GivingTuesday has come and gone, it’s critical that non-profit organizations, who actively ran campaigns encouraging prospective donors to give that day, take the following two actions:

#1: Say “thank you”:

  • Capitalize on all the various communications platforms your organization uses, such as social media, your website, and e-newsletter, to repeat your message of thanks — reinforcing your gratitude and ensuring it is seen by appropriate audiences.

#2: Share your successes:

  • As soon as the figures are available, but ideally within a week of #GivingTuesday, share the actual dollar amount you were hoping to achieve in donations, and the percentage of goal attained:
    • “We had hoped for $500,000 in donations on #GivingTuesday and are thrilled to report that we met and exceeded that goal by 10%.”
    • “While we had set a #GivingTuesdsay goal of $25,000, donations totaled only 75% of that; we hope to make up that difference through our year-end giving campaign, and ask for your help.”
  • As expressed in our “Let GivingTuesday Donors Know Where Their $ Will Go” post, share how donation $$ will be spent.

All of the above should position your organization well to ask for and receive both year-end 2017 and #GivingTuesday 2018 donations.

0 Comments/in Uncategorized /by Gail Snow
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From our Blog

  • paperwork: stack of files on messy desk, computer monitor in backgroundFour Reasons to Schedule an Office Clean-up Before the New YearDecember 7, 2017 - 9:20 pm
  • Five Tips for Giving TuesdayTwo Most Important Actions Non-Profits Should Take Post #GivingTuesdayDecember 1, 2017 - 3:58 pm
  • Delicious roasted whole chicken or turkey on plate with cutlery and sauce , harvest grilled vegetables on dark rustic background, top view, banner, frame. Thanksgiving Day foodSteps for #nonprofits to grow your followingNovember 20, 2017 - 11:12 pm

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