Our Story

Back in 2000, Adam Friedman and Kalman Gacs met as undergrads at Boston University, and for three years teamed up to organize campus events to connect students to the most pressing political and environmental issues of the day.  Over the years, they gravitated to the power of the web to revolutionize civilization. Finally, in 2010 they formally partnered to serve private- and public-sector organizations with web software and strategy. They are grateful to be a part of the web’s unbridled invention and creativity that makes the world a little bit better every day.

Adam Friedman
Founder & Chief Technology Officer

Adam’s technology skill-set spans every layer of online production, from UI design and development, to software architecture, to enterprise server management.

Hailing from a background in the humanities and education, he switched to online technology in 2006. Three years later he worked as a web developer for The Boston Herald, where he managed the codebase, designed new features, and co-managed a high-traffic server cluster. Today, Adam specializes in public sector transparency and workflow efficiency. In 2012, he designed and developed a modular platform for state governments to publish election statistics, starting with Massachusetts.

Adam received his B.A. in History and English at Boston University. In his free time, he can be found advocating for election reform and innovative anti-poverty projects.

Kalman Gacs
Project Manager & Creative Director

Kalman started making digital graphics with great gusto in 2000 as an “activist artist,” designing illustrations and graphics to help build the climate movement. Since then, Kalman has had the opportunity to make graphics for many small businesses and non-profits as well as a number of Fortune 500 companies.

With an eye for detail honed from rigorous training in fine arts at BU, Kalman takes on each design challenge with a full array of creative catalysts — research, brainstorming, and sketching. While he isn’t proud of how much time he spends online, it has turned out to be an asset. If you want someone who understands how the web works from a social and experiential point of view — Kalman is the right type of nerd.