At a time when digital representation is king, people may already know that their website is an important investment. But over time, your site can be dragged under by underperforming pages and antiquated, clunky features.
Here are 3 fixes you can tackle in the short-term to generate the kind of long-term results you want from your website.
1. Clean up content.
One of the most common mistakes we see on sites is content that doesn’t serve our client’s goals. For instance, a site will have a “Blog” that contains one post from 2014 and not much else. If you don’t have a schedule in place for blogging, take it down! If your blog doesn’t exist, having a tab for it on your site is dead space, and does nothing to convey the vitality of your company. It would be much better to direct site visitors to your services or some other active content.
2. Check Your Site on Mobile.
Is your site responsive? For developers, to have a site be “responsive” means that it can transition from full screen to mobile or tablet view without losing any content or navigation abilities. Nearly 40% of all web traffic is mobile, and that number will only increase as time goes on.
3. Make the Most of Social Media Buttons.
If you’re on Twitter, Facebook, or LinkedIn, great! If you have buttons on your site connecting to those social media outlets, even better. But double check that they connected to YOUR account. Too often we see buttons that simply go to the twitter homepage rather than a company’s account. Why promote twitter? Your social media buttons should be about connecting your site users to YOUR awesome media feeds.
Once you get started sprucing up your site, it can seem like a never-ending undertaking. But in addition to DIY improvements, an overall redesign of your site is not as arduous as you may think. If you want to get serious about transforming your site into an asset for your company, customers, and marketing efforts, reach out to us. We’ve got tons of experience making elegant, high-performing sites for companies and organizations of all sizes. In the meantime, best of luck polishing up your site![/vc_column_text][/vc_column][/vc_row]