In our 5 Simple Tips to “Grow Big” on #GivingTuesday post, we shared how critical it is to the success of fundraising campaigns to share specifics about services provided to constituents, i.e., where past donations have gone. But, in the days leading up to #GivingTuesday, and particularly on the day itself, we believe it’s even more important to share where #GivingTuesday dollars will go.
Let’s face it. Whether they’re investing in a product, service, or a cause, “smart” consumers, having ready means to do so via their “smart” devices, gather whatever information they require before they hit the online “checkout”, “purchase” or “donate” button. Your job is to make prospective donor’s research jobs easier by:
- Including in social media posts examples of how #GivingTuesday donations will be spent
- “Just a $50 donation will ensure three children receive new, warm winter jackets.”
- “It only takes a $10 donation for us to provide a one-hour counseling session.”
- “Every $200 we receive, means five more people have a bed on a cold winter night.”
- “Your $60 donation will help send one low-income child to camp.”
- Launching a website page dedicated to #GivingTuesday that details how donation $ will be spent
- Through “call-out boxes”, headers, or footers, or other means, highlighting in your printed or e-communications, i.e., letters, flyers, e-newsletters, or e-mail blasts, where donations will go
- Creating and sharing an “elevator pitch” for use by all organization employees, regardless of role, so they can readily answer when asked, “what do you do with all your #GivingTuesday donations?”
The bottom line. The more frequently you communicate with prospective donors about where dollars will go, the more the size and number of #GivingTuesday donations you receive will be grow!