#GivingTuesday (11/28) is just 5 weeks from today! Given the many difficult events that have transpired in our country and world, we expect #GivingTuesday to be record-breaking in 2017. To ensure that your non-profit organization capitalizes on what’s sure to be a stellar #GivingTuesday season, we’ve armed you with our 5 tips to “grow big.”
1)Make your org’s impact clear.
Include in your posts specifics of how the community benefits from your work.
1)“We served over 25,000 hot meals to low-income families in the past nine months“
2)“So far this year, we’ve helped 56 homeless individuals obtain jobs”
2)Make donating a no-brainer.
Ensure posts asking for donations point to a Web site page with very clear instructions on how to donate.
3)Share your goals.
Share your fundraising goal for #GivingTuesday with followers. Folks are more likely to contribute when they feel part of a bigger objective.
1)“Help us meet our goal to raise $25,000 on #GivingTuesday”
2)“Woo hoo! We just need $500 more in donations to meet our #GivingTuesday goal”
3)“We’re almost there…just need a few more donations to achieve our $25,000 #GivingTuesday goal”
4)Engage directly with your audience.
During the days leading up to, and on #GivingTuesday, log into and monitor your social media profiles/presences regularly, so you can:
1)promptly respond to any comments, questions, etc.
2)jump on hashtags or act on posts that may benefit your campaign
5)Mix things up.
While as indicated above, you’ll want to share reasons why individuals should support you, you don’t want to turn potential donors off by being too self-serving. Be sure to share/retweet the #GivingTuesday posts of other organizations as well as your own.