October, 2017 | Viv Web Solutions

October 24, 2017

#GivingTuesday (11/28) is just 5 weeks from today! Given the many difficult events that have transpired in our country and world, we expect #GivingTuesday to be record-breaking in 2017. To ensure that your non-profit organization capitalizes on what’s sure to be a stellar #GivingTuesday season, we’ve armed you with our 5 tips to “grow big.”

1)Make your org’s impact clear.

Include in your posts specifics of how the community benefits from your work.

Sample posts:

1)“We served over 25,000 hot meals to low-income families in the past nine months“
2)“So far this year, we’ve helped 56 homeless individuals obtain jobs”

2)Make donating a no-brainer.

Ensure posts asking for donations point to a Web site page with very clear instructions on how to donate.

3)Share your goals.

Share your fundraising goal for #GivingTuesday with followers. Folks are more likely to contribute when they feel part of a bigger objective.

Sample posts:

1)“Help us meet our goal to raise $25,000 on #GivingTuesday”

2)“Woo hoo! We just need $500 more in donations to meet our #GivingTuesday goal”

3)“We’re almost there…just need a few more donations to achieve our $25,000 #GivingTuesday goal”

4)Engage directly with your audience.

During the days leading up to, and on #GivingTuesday, log into and monitor your social media profiles/presences regularly, so you can:

1)promptly respond to any comments, questions, etc.
2)jump on hashtags or act on posts that may benefit your campaign

5)Mix things up.

While as indicated above, you’ll want to share reasons why individuals should support you, you don’t want to turn potential donors off by being too self-serving. Be sure to share/retweet the #GivingTuesday posts of other organizations as well as your own.

0 Comments/in Uncategorized /by Kalman Gacs

October 24, 2017

We have extended the Giveaway through this Wednesday!

Individuals and organizations can nominate a non-profit to be entered in our giveaway contest by mentioning them (using @(username)) and us in a Twitter post that uses this format:

We’re nominating @HistoricNE for entry in @VivWebSolutions’ #GivingTuesday #socialmedia package giveaway because they keep NE history alive!

@HistoricNE is my favorite #npo so we’re nominating them for entry in @VivWebSolutions’ #GivingTuesday #socialmedia giveaway because they keep NE history alive!

Non-profit organizations can self-nominate/enter our giveaway contest directly by following us on Twitter and retweeting one of our Twitter posts that instructs them to do just that, such as the one below:

RT and follow us to be entered in our #GivingTuesday #socialmedia package giveaway for #nonprofits #NPOs

#GIVINGTUESDAY SOCIAL MEDIA PACKAGE GIVEAWAY

The giveaway includes:

Kick off with a 1.5-hour in-person discussion at our Boston office regarding winner’s challenges and opportunities related to either implementing a #GivingTuesday social media campaign or a year-end donation campaign
Campaign branding images. Development by us of up to three images (art files including copy) to be employed easily by winner, as they deem fit, in social media posts and in other marketing vehicles, such as a newsletter, website, or letterhead, and development of up to two branded/design templates, such as letterhead or e-newsletter for use by winner related to #GivingTuesday (4-5 hours of design time)
Social media plan to be followed by winner to optimize #GivingTuesday success, developed by our Senior social media strategist (4-5 Hour Strategist time)

Two options:

A) For a #GivingTuesday social media campaign, representative(s) from the winning organization should be available to meet during the week of November 6, 2017.

B) For year-end donation campaign, representative(s) from winning organization should be available to meet by December 1, 2017.

Estimated value of the above: Over $1,000
One winner to be randomly selected and announced on Monday, November 6, 2017.*

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You will work with

Kalman Gacs
Creative Director, Viv Web Solutions

Kalman has five years experience as a print graphic designer and five years designing branding for websites, many of which were spent partnering with successful nonprofits. Kalman’s work in supporting graphics for your campaign will put you on a great path to have an inspiring and stylish campaign launch.

Gail Snow Moraski
Senior Social Media Strategist Partner

Our Partner has deep experience in both the for-profit and non-profit worlds — helping small to large organizations meet their marketing and communications objectives. She runs her own marketing consulting firm Results Communications and Research, and loves to deep dive into the analytics as well as strategy of marketing and development/fundraising campaigns.

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Entrant and Winner Criteria

Winner must be a non-profit organization, headquartered in New England, who can provide documentation of 501(c)3 or other non-profit status. Winner must be amenable to our sharing their “win” via social media as well as samples of the work we create for them as part of their social media package.
For an organization to be included as an entrant in our giveaway contest, the two types of “entry” Twitter posts outlined at the top of this blog post must be tweeted/retweeted between October 28 and November 5, 2017. Organizations can only enter themselves once in our contest by retweeting one of our “RT and follow” posts. Individuals and organizations can only nominate a particular organization once by mentioning them in one “nominating” post. However, individuals and organizations may nominate as many organizations as they would like via separate “nominating” posts.
We also hold the right to eliminate nonprofits whose values (Justice, Equity, Sustainability) differ from ours greatly.

*We hold the right to cancel the contest, for any reason (especially if there are under 15 entrants)

Giveaway Update/Extension:

You asked for ways to enter our #GivingTuesday social media package giveaway via platforms beyond Twitter, so we’ve extended our contest to Nov. 8 to allow you to do so. Individuals and organizations can now enter via LinkedIn or Facebook. Simply enter in the comments, below the relevant LinkedIn or Facebook post, the name of the non-profit organization you would like to nominate for the giveaway. You can also continue to enter via Twitter, as outlined below.