Jane: It seems to me that “Discovery” means different things to different people. So from your point of view, as a web designer, what is the discovery process?

Kalman Gacs: It can mean a lot of things and there are a couple components to it. First of all, it’s understanding the client’s goals. You can’t design an effective website, especially a marketing website, without really understanding what the goals are.

For one, it’s the audiences. You have to understand who the audiences of the website are, and then what goals the client has for each of those audiences. So in some cases it can be very straightforward, but if you don’t make sure that you’re asking the right questions, you can easily miss or misunderstand some audience type. Then that audience isn’t finding what they’re looking for on the website, or not finding a tone that is appealing.
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