1

Discovery

Our first task is to listen and learn about you and your business.  We tend to ask a lot of questions in this first phase: Who are you?  What are your products and/or services?  Who is your audience and what are they looking for?  What would a web-based offering do to serve their needs?  Who are your competitors and how can we help you stand out?

Sketch and Design

The second phase involves answering more questions specific to the web.  Which websites in your sector can be used for inspiration?  Which website features do you need and which would be nice-to-have?   This time, we answer the questions with concrete deliverables. We start with pencil and paper, trying to capture a shared vision. We iterate and transform it into 2-3 digital design mock-ups, which we send to you for feedback.

Refine

Having concrete design assets to play with sometimes brings out the client’s unforeseen ideas, problems, and questions — not only about the shape of the final web solution, but about your business itself: Do my users really want this particular service enough to have it front and center? What, really, is the most important product? Will this actually translate on the web?  How can I leverage the web to breathe new life into my product?  Will this video invite users to go deeper, or will it instead distract them?

Build

We create fast, secure and dynamic (fully editable) websites working from the mock ups created in the earlier phases.

Quality Assurance

This is a chore phase boasting little glamour but the highest requirement of technical expertise.  This is where we do one last run-through of our QA Checklist to ensure your front-end HTML is pixel-perfect, your user interaction widgets behave as they should, any content awkwardness is smoothed out, security vulnerabilities are addressed, and the site is functionally and visually complete across all major browsers and platforms.

Launch

It’s launch day! This is the glory phase, the moment we’ve all been waiting for.  It is commonly accompanied with a complete roll-out strategy of an email blast, a series of Facebook and Twitter status updates, and hearty high-fives among all team members (in person or via Skype).

Monitor, Iterate, & Extend

This is the phase of long-term insight, when all team members get to prove or disprove their own personal theories about which features will be an Internet sensation, and which to swap out with a fresh approach.  Now that we’re equipped with a full analytics suite and tools to monitor your social networking presence, we’ll be able to keep an eye on what content is working, and what isn’t.