Archive for month: February, 2017
February 5, 2017
The peak-end rule is probably something you’ve noticed in your day-to-day life. Stated simply, the peak-end rule is a psychological heuristic which dictates that “People judge an experience by the most intense point and the end point.” Psychologists Kahneman and Fredrickson tested this “rule” and elaborate on their findings in this paper from 1993.
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